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Home » Press Releases

Press Releases

Grab-n-Go Breakfast Cart Unveiled at Newark School of Global Studies by Darius Slayton of the New York Giants

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[NEWARK, N.J. (March 11, 2022)] On Thursday, March 10th at 9:00 am, the Newark School of Global Studies unveiled a new Grab-n-Go breakfast cart, courtesy of GENYOUth, a national non-profit organization dedicated to creating healthier school communities. The breakfast cart, which includes a milk cooler and cooler bags, is being funded by PRWeek through GENYOUth's "End Student Hunger Fund" in partnership with the American Dairy Association North East (ADANE). The unveiling is celebrated as part of National School Breakfast Week with an appearance from New York Giants wide receiver, Darius Slayton in the school's cafeteria located at 24 Crane Street, Newark, NJ.

"In Newark, we understand the importance of our students’ well-being and the link between health and academic performance, along with the importance of a healthy school environment" stated Superintendent Roger León. "We thank GENYOUth, PRWeek and ADANE for their generous donation that helps us expand our school breakfast offerings, and provides more students access to healthy food options and more opportunities to fuel their minds for learning."

GENYOUth has been combatting food insecurity within schools through their Grab-n-Go breakfast cart program since 2017. Through their breakfast cart, they provide an alternative meal delivery model that drives greater student engagement by addressing the challenges hindering participation. These include lack of time, convenience, and the stigma associated with school breakfast in the cafeteria. Currently, there are over 500 GENYOUth-funded meal carts in American public schools, which have helped to increase average daily participation by as much as 27% and to expand access to 50 million school meal opportunities.

"Grab and go breakfast carts help ensure that a nutritious start to the day is available for all students," said Dawn Haynes, President of the Newark Board of Education. "We couldn't be any more grateful to GENYOUth, PRWeek and American Dairy Association North East for their generous donation of new school meal equipment to the Newark School of Global Studies."

The statistics surrounding food insecurity for children in Newark and New Jersey overall underscore the need for a concerted effort to ensure meals are easily and readily accessible. One in five New Jersey children live in poverty, and in Newark Public Schools, students of color represent 91.6%, with 80.4% of students qualifying for free and reduced meals based on household income.

"Nationally, one in six children lives in food insecurity, and in school districts serving a higher percentage of Black and Hispanic students such as Newark, the number is closer to one in three. Schools are anchors of community nutrition, and we need to support them and provide the equipment they need to increase access and grow participation in the school meal program." said registered dietitian Ann Marie Krautheim, President and Chief Wellness Officer of GENYOUth. "We cannot end student hunger without the support of committed partners, and I want to thank PRWeek for their generous donation of a new school breakfast cart and other much needed equipment, as well as American Dairy Association North East and the dairy farmer community for stepping up to tackle hunger."

Students of Global Studies, the captains of the district's high school football teams, their coaches representing Barringer, Central, East Side, Malcolm X Shabazz, Weequahic, West Side High Schools, and members of the audience, participated in early-morning warm-up exercises in anticipation of the unveiling; the morning was off to a great start. "I am proud to be a part of this community initiative in Newark," said New York Giants wide receiver Darius Slayton. "As a professional football player, I am passionate about the role nutrition plays in shaping healthy lives, both on and off the field. So, I proudly support programs that make it easier for students to get a healthy breakfast and be more active, ultimately allowing them to reach their full potential."

"Purposeful communication and purposeful business is one of the biggest agenda points for the brands and businesses that PRWeek covers, and we'll be digging deep into these issues at our annual PRDecoded conference in Chicago on October 11-12. But, as well as covering purpose as an issue, it's important for PRWeek to walk the walk too - and we are delighted to support GENYOUth's excellent work in helping young people and combating food insecurity," said Steve Barrett, VP, editorial director, PRWeek & Campaign.

Newark Public Schools in alignment with the Newark Board of Education graciously receives the donation provided from GENYOUth and PRWeek with the help of Mr. Slayton. As we continue to promote healthy living to our students and implement invaluable knowledge to assist them in living full lives, this is just a small but momentous step forward.

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About Newark Board of Education
The Newark Public School District is the largest and one of the oldest school systems in New Jersey. Its origin dates back to 1676. Barringer High School, in Newark’s North Ward, is the third oldest public high school in the nation. The racial and ethnic diversity of the city provides a rich educational experience for pre-kindergarten to secondary school students. The district continues to revise its services to meet the changing needs of students. For more information visit https://www.nps.k12.nj.us/.


About GENYOUth
GENYOUth is a 501c3 nonprofit organization that creates healthier school communities. We convene a network of private and public partners, including Fortune 100 companies and foundations, to raise funds for youth wellness initiatives that give youth the inspiration, motivation, and programs to be healthy high-achieving students. GENYOUth’s flagship program, Fuel Up to Play 60, enrolls over 73,000 U.S. schools, reaching over 38 million students. Our school nutrition grants increase access to healthy school meals among food insecure students. NFL FLAG-In-School is GENYOUth’s fastest growing program with over 25,000+ school communities reaching over 15 million students. AdVenture Capital brings out the entrepreneurial spirit and creativity of students with the support of corporate mentors to solve real world problems. And starting in 2021, GENYOUth has been the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience which raises awareness and generates funds to fight hunger and food insecurity. For more information on GENYOUth, visit www.genyouthnow.org.


About American Dairy Association North East (ADANE)
American Dairy Association North East (ADANE) is the local affiliate of the National Dairy Council® and the regional consolidation of three promotion organizations including the American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Committed to nutrition education and research-based communications, ADANE provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Funded by dairy checkoff dollars from nearly 10,000 dairy farm families in New York, New Jersey, Pennsylvania, Maryland, Delaware, and northern Virginia, ADANE works closely with Dairy Management Inc.™ to bring a fully integrated promotion program to the North East region.


About PRWeek
PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR pros. PRWeek reflects an industry playing a more pivotal role than ever, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and in the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape — that's where PRWeek comes in. Breaking news, analysis, and opinion fuels PRWeek's content. And the brand extends into the iconic PRWeek Awards, annual conferences, roundtables, webcasts, and virtual forums. For more, visit prweek.com.


Additional Media Coverage:

  • Tap Into Newark: NY Giants Player Darius Slayton Hands Off New Food Equipment to Newark School
  • CBS News: Newark schools unveil breakfast cart program to reduce food insecurity
  • Northjersey.com: NY Giants wide receiver Darius Slayton helps unveil food equipment at Newark school

Filed Under: Newark School of Global Studies, NY Giants, Press Releases

The Malcolm Jenkins Foundation and Newark Public Schools Announce its Partnership to Launch Financial Literacy Program

Malcolm Jenkins and The Malcolm Jenkins Foundation plant roots in Newark, NJ to help eliminate the racial wealth gap by opening savings accounts for 250 incoming freshmen

 

Newark, NJ — August 31, 2021 — 2x Super Bowl Champion and 3x Pro-Bowl New Orleans Saints Safety Malcolm Jenkins and The Malcolm Jenkins Foundation (TMJF) today announced in partnership with Newark Public Schools (NPS), a new Financial Literacy Program that provides savings accounts for students across three high schools in Newark, NJ.

TMJF - FLP in the Newark Public Schools (NPS) is a four-year commitment of up to $40,000 that is NPS’ response to enhancing the education and student activities and building families and therefore communities, economically.  The goals of TMJF – FLP are aligned with NPS’ mission to deliver an academically rigorous and culturally responsive instructional program that prepares every student for success and builds knowledge, strengthens character, cultivates ingenuity, and fosters leadership. Additionally, TMJF – FLP is aligned with the Core Values of NPS’ Vision Statement to build a new educational ecosystem that provides a world-class education for every child in Newark.

The implementation of the new Financial Literacy Program in collaboration with NPS brings The Malcolm Jenkins Foundation one step closer in its mission to empower youth and set them on the path to financial freedom. Utilizing the Black-owned family banking and financial literacy platform, Goalsetter, they will open savings accounts with an initial deposit of $40 for the 250 incoming freshmen enrolled at the newest schools to begin operations in the District:

  • The Global Studies School —The curriculum fosters fluency in a second language, immersion in a foreign culture and the exchange of ideas via advanced technology.  It has three internal academies: Diplomacy, International Business and the Humanities that facilitate the application of a global studies education to life-long career choices.
  • Data Science & Information Technology School — Prepares the next generation of research scientists and information technology professionals with the expertise to bring about organizational and technological change in all aspects of their community.
  • Fashion & Design School — Educates and inspires students to explore their academic and creative potential through the lens of fashion and design. The school leverages the design process across the curriculum and afford students space to imagine, problem solve, and collaborate in preparation for future success.

In April, TMJF first announced its financial freedom initiative to help close the racial wealth gap by opening 1,000 savings accounts for students in the communities it serves. Studies show, by 2053 African Americans are projected to have a negative net worth in the United States. The Latinx communities are only 20 years behind.  By establishing savings accounts in their names, youth are six times more likely to go to college and four times more likely to own stocks when they are young adults.  NPS is the second education partner to join TMJF as they move towards their goal of opening more student savings accounts across Philadelphia, Ohio, New Orleans, and New Jersey.

The Foundation chose to partner with the NPS because of its aligned emphasis on mentorship, career preparation, college and its commitment to putting students first. There is a significant opportunity to make a measurable impact on the futures of youth as the NPS is the largest and one of the oldest school systems in New Jersey.

“This is truly a groundbreaking moment and we are grateful to Malcolm Jenkins, his mother, and his foundation, said Superintendent León.  “This is the right step toward moving financial literacy in the classroom to the next level.”

TMJF has included in its long-term commitment with the NBOE, a build-out of its Digital Education Academy to help NPS students discover their passi­­on and pathways through exposure to a wide variety of potential careers for both college-bound and non-college bound students. The Academy will offer a multitude of disciplines including filmmaking, design, digital marketing, coding, advertising, music, fashion and much more through culturally relevant learning experiences.

“Growing up in New Jersey, I have a special place in my heart for this state and the City of Newark. I want to see our youth reach their full potential. Financial literacy is an important part of The Malcolm Jenkins Foundation’s initiatives and we are proud to lay down roots here in Newark. I am grateful for the support of NPS Superintendent León and the Board of Education in our mission to close the racial wealth gap,” said Jenkins, Chairman and Founder, The Malcolm Jenkins Foundation.

Since 2012, The Foundation has worked in under-resourced communities to increase graduation rates, as well as college eligibility and enrollment through its Project REWARDS program in partnership with College Track. TMJF annually rewards students in pursuit of higher learning with The Malcolm Jenkins Scholars. More than $175,000 in scholarships have been awarded to date, providing these scholars with financial assistance for costly expenses to attend colleges and universities such as books, supplies and other fees. In addition to the grants, TMJF has funded out-of-state college tours, career exposure events, job networking workshops and support college freshmen with final exam study baskets.

About The Malcolm Jenkins Foundation

Founded in 2010, The Malcolm Jenkins Foundation (TMJF) is a 501(c)(3) non-profit public charity with a mission to effect positive change in the lives of youth, particularly those in underserved communities. The Foundation is dedicated to youth development programs and initiatives that provide innovative learning opportunities, resources, and experiences that will help them succeed in life and become productive and contributing members of their community. For more information, visit: http://www.themalcolmjenkinsfoundation.org/

About Newark Public Schools Board of Education

The Newark School District is the largest and one of the oldest school systems in New Jersey. Its origin dates back to 1676. Barringer High School, in Newark’s North Ward, is the third oldest public high school in the nation. The racial and ethnic diversity of the city provides a rich educational experience for pre-kindergarten to secondary school students. The district continues to revise its services to meet the changing needs of students.

MEDIA CONTACTS

The Malcolm Jenkins Foundation, Rachel Ribeiro, rachelr@null8degreespr.com

Newark Public Schools Board of Education, Nancy Deering, ndeering@nullnps.k12.nj.us

Filed Under: News, Press Releases

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